French manufacturer Peugeot will abandon the so-called "niche" models, the first to go in history coupe RCZ. This was announced by company president Maxim Spades, quoted by Autocar.
RCZ. Picture: Peugeot
Even after the appointment of Carlos Tavares boss concern PSA has become clear that such cars - production of Peugeot and Citroen, bear huge losses and must be stopped. Therefore, the Group launches a plan "Back in Race" (Back in the race), according to which by 2022 the range of two brands of 45 models must be reduced to 26.
According to Maxim Spades, Peugeot's line will be reduced to 13 models. And the first step towards reaching this number is the refusal of the passenger compartment RCZ. The top version relies engine with 270 hp, it has decided that the new generation model will be.
"Our calculations show that 13 of the basic models of Peugeot represent 95% of sales and profit have all of the brand. Therefore the remaining 13 models are losses that must be removed, "said Lance.
He did not specify which machines will follow RCZ, but is expected to be the first time for this to be 3008, 5008 and 4008, whose base is Mitsubishi ASX. The first two will not disappear and will be processed in complete crossovers. Something like Opel will make its Meriva and Zafira Tourer.
At the same time Peugeot will increase sport modifications. The company recently released a line GT Line, GT-versions of the hatchback and station wagon 308 and currently is preparing a new, more powerful modification of R-308.
Peak explain seemingly surprising intention of the company - to remove the "niche" RCZ R, but to let fall into the same category 308 R. According to him, in the case it comes to marketing - 308 R will help sell the standard 308, while RCZ R an additional ad for RCZ, which already weighs only and bear losses Peugeot.